Whether you sell on the web, face to face or to one person, merchandising is all about convincing someone who your item will make all their life better. To achieve this, you need to understand your buyers’ needs and the habits and emotions that drive all of them. Read Full Article In this posting, we’ll check out three central reasons why goods fail to connect to their projected audience. This could be as a result of a lack of researching the market, a problematic understanding of buyer’s technical and financial needs or simply since the product does not solve problems or allow their aspirations. A classic example of this was Yahoo Glass. Learned about it here: 5 Reasons Why Google Mug Failed.

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