T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a small business start-up or perhaps a corporation thinking about its next marketing campaign could find it difficult choosing what promotional and personalised clothing would be best suited to represent their business.
If you’re in the mood for different things – or perhaps your organization offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies have become popular with students of universites and colleges, branded with their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for his or her own purposes, either for his or her team/staff to wear or to sell to their customers.
Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and fitness trainers might prosper in providing branded hoodies to their clients, to allow them to wear both in and out of training.
http://yoursite.com – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it could make sense for an organization in the music industry to obtain in on the act. Perhaps a drum retailer or a record store should think about selling their own promotional hoodies?
Since they have grown to be popular just a few short years ago, hoodies have represented defiance, non-conformity and generally ways to stand out from the crowd and from the norm. While they might not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that’s a little bit different.
Unfortunately, however, it should be noted that in a few countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, and therefore someone with criminal intent may put them on to conceal their identities from police, security staff and CCTV cameras. With this thought, it must be remembered that personalised hoodies are just appropriate in certain situations and circumstances and may not be at all appropriate when worn using places. Then again, feel absolve to use this in your favor: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.